What a UK rep company actually does.
Kusa Connect represents African safari lodges, luxury hotels and DMCs in Kenya, Tanzania and South Africa to the UK travel trade, working as their sales office in the UK. Representation is not one service, and it is not marketing. It is a standing presence in a market a property cannot be present in itself — the meetings, the training, the trade shows and the follow-through that put a lodge in front of the people who decide what UK clients are sold. The work below is what that comes to in practice.
Operator meetings & agent training
Face-to-face with the product managers who decide what goes in the programme, and training for the consultants who sell it once it is there.
Read more →Trade shows
WTM London, Experience Africa, Indaba and ITB — pre-booked meetings and a stand presence, without the property flying anyone in.
Read more →FAM trips
Getting decision-makers physically into the property, with the right consultant list and the follow-through that turns a visit into a booking.
Read more →Brand awareness & PR
Trade and consumer media coverage in the UK, and the sustained visibility that makes a cold approach a warm one.
Read more →Digital marketing
Social, email and podcast work aimed at UK trade buyers rather than at a general audience.
Read more →UK market intelligence
Who else is being sold into your space, how they are positioned, and where the gap is that your property can hold.
Read more →Photography
Wildlife, nature and interior photography on a Canon EOS R7 — usable imagery, shot for the trade rather than for a brochure cover.
Read more →For how representation works as an arrangement rather than as a list of activities, see hotel representation companies in the UK and how to choose a repping company. If you run a lodge and are looking for UK representation, start with looking for a UK rep for your safari lodge?, or read about in-market representation in the UK.
Frequently asked questions
Common questions about UK travel trade representation services.