Insights
UK market intelligence for African tourism businesses — from Kusa Connect
UK-only or UK-and-Ireland Representation?
How the UK and Irish travel trades differ for African lodges, where the Irish trade genuinely fits, and how to choose without paying for territory you will not use.
Read article →WTM London: A Guide for African Safari Lodges and Hotels
What World Travel Market is really like, how to prepare, and why so many African properties leave without the results they hoped for.
Read article →How to Get UK Tour Operators to Sell Your Safari Lodge
A practical guide from someone who has spent nearly 20 years on both sides of the table — as a senior UK accounts manager and as a UK representative.
Read article →What Does a Repping Company Actually Do?
A jargon-free guide to what a UK repping (representation) company does day to day for an African lodge, hotel or DMC — and what it is not.
Read article →How Much Does a UK Rep Company Cost?
Retainer, performance and commission models explained — and what really drives the cost of UK travel-trade representation.
Read article →Do I Need a UK Rep for My Safari Lodge?
An honest checklist: when a UK rep company makes sense for your property, when it doesn’t, and what to get in place first.
Read article →How to Choose a UK Representation Company
Nine questions to ask any UK rep before you sign — on specialism, conflict of interest, how they are paid, and how they report.
Read article →Will My Rep Also Represent My Competitors?
The conflict-of-interest question every lodge should ask a UK rep — exclusive vs non-exclusive, portfolio overlap, and what to insist on.
Read article →GSA vs Representation Company
What a General Sales Agent (GSA) is, how it relates to a repping company, and which an African lodge actually needs in the UK.
Read article →How Long Until a UK Rep Drives Bookings?
Realistic timelines for African lodges — what happens month by month, and what speeds the first wave of UK bookings.
Read article →FAM Trips That Sell
How to turn a familiarisation trip into brochure inclusion — who to invite, how to structure it, and the follow-through that converts.
Read article →Why Your African Property Needs a UK Representative in 2026
The UK remains Africa's most valuable source market. Here's what has changed since 2021 and what it takes to compete for your share of it.
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