How often does Kusa Connect publish new insights?

New insight pieces are published roughly every four to six weeks, alongside periodic updates around major industry events such as WTM London, Africa's Travel Indaba and ILTM Cannes. The cadence prioritises depth over volume — each piece is a working document for African properties navigating the UK trade, written by someone who has spent nearly twenty years inside the industry.

Who is the Kusa Connect Insights blog written for?

The Insights hub is written primarily for the owners and senior commercial teams of African safari lodges, luxury hotels and destination management companies (DMCs) who sell to the UK and European travel trade. UK tour operators, agency product teams and travel media also find it a useful reference point for the African inbound side of their work.

What topics does Kusa Connect cover?

Insights pieces cover the practical mechanics of UK travel trade engagement: how to break into the UK operator market, what UK trade buyers actually look for, how trade shows like WTM London should be approached, how FAM trips really work, how UK PR and media coverage is built, and the operating differences between selling Africa from the UK versus from the US, German or Gulf markets.

Can I republish Kusa Connect blog content on my property's site?

Short excerpts of up to roughly 100 words are welcome with a clear credit and link back to the original article on kusaconnect.com. Full republication requires written permission — please get in touch via the contact page. Linking to and quoting from the Insights blog in your own commentary is, of course, encouraged.

Are these insights specific to African tourism, or do they apply to other destinations?

The principles of UK travel trade engagement — product manager relationships, trade show etiquette, FAM trip standards, PR cycles, contracting language — apply equally to any inbound destination selling to the UK market. The case studies and examples are African because that is where Kusa Connect's experience and current portfolio sit.

Does Kusa Connect offer the services described in the Insights pieces?

Yes — Kusa Connect is the UK representation company that puts these principles into practice on behalf of African safari lodges, luxury hotels and DMCs. The Insights blog explains how the work is done; the Services section explains what Kusa Connect does for client properties. Both are intentionally aligned.

UK Market Insights for African Safari Lodges & Hotels | Kusa Connect Blog

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Trade Shows · 5 min read

WTM London: A Guide for African Safari Lodges and Hotels

What World Travel Market is really like, how to prepare, and why so many African properties leave without the results they hoped for.

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Trade Relations · 6 min read

How to Get UK Tour Operators to Sell Your Safari Lodge

A practical guide from someone who has spent nearly 20 years on both sides of the table — as a senior UK accounts manager and as a UK representative.

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Market Intelligence · 5 min read

Why Your African Property Needs a UK Representative in 2026

The UK remains Africa's most valuable source market. Here's what has changed since 2021 and what it takes to compete for your share of it.

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Insights

WTM London: A Guide for African Safari Lodges and Hotels

How to Get UK Tour Operators to Sell Your Safari Lodge

Why Your African Property Needs a UK Representative in 2026

New to the UK travel trade?